Admiral became the first bold project, after which iMARS started professional work on large-scale Russian and foreign film releases. The PR campaign of Admiral reached the finals of the Silver Archer and was awarded the title of Best PR Project of the Year according to PROBA IPRA. The key achievement of iMARS, that later became the company’s unique peculiarity, was the creation of “context” and broad public resonance around the film with both traditional and unique PR methods: special events, promotion, fictitious newsworthy events, work with public opinion leaders.