The primary goal of the project is to introduce Muscovites and visitors of the capital to the XX century Russian art and the artistic heritage of our country.

The list of works carried out by iMARS included developing and manufacturing interactive materials and print media, placing them on various parts of the Moscow Metro infrastructure, creating a website and promoting it in social networks, holding special events.

A separate direction of work was putting trademark symbols of the project on one of the Moscow Metro trains. It gave passengers the chance to familiarize themselves with the country’s fine art masterpieces whilst riding the metro.

Detailed XX wagon panoramas published by the Russian culture and entertainment magazine Afisha Daily can be seen here.