Cases / pr
Beauty Party in the Sky - an exclusive presentation of fall/winter collections from essence and CATRICE cosmetic brands for journalists and beauty bloggers
On October 16, 2016, a presentation of the renewed fall/winter 2015/16 collections from essence and CATRICE cosmetic brands by the German company cosnova GmbH took place. The event was held in the format of a bachelorette party and consisted of two parts:
a. during the first half of the day, representatives of the leading Russian glossy magazines were introduced to the new beauty products
b. in the evening, the most popular Moscow beauty bloggers gathered in a loft on the 43rd floor of the Empire tower.
An unusual location was chosen – Sky Loft Empire on the 43rd floor of the Empire Tower. The loft was divided into two zones: essence and CATRICE, in both areas, beauty corners operated all day, where everyone could try new makeup and manicure with the brands’ products. In a separate coffee zone, people could try their hand at latte art – drawing on foam – under the guidance of an experienced barista. For those, who have a sweet tooth, the center of attraction was a colorful candy bar in essence colors with delectable desserts decorated with edible lipsticks and nail polishes.
The renewed collections were presented to guests by the PR manager of cosnova GmbH Katarina Steier, who came to Moscow from Germany specifically for that, and a well-known makeup artist and beauty blogger Sergey Ostrikov.
a. during the first half of the day, representatives of the leading Russian glossy magazines were introduced to the new beauty products
b. in the evening, the most popular Moscow beauty bloggers gathered in a loft on the 43rd floor of the Empire tower.
An unusual location was chosen – Sky Loft Empire on the 43rd floor of the Empire Tower. The loft was divided into two zones: essence and CATRICE, in both areas, beauty corners operated all day, where everyone could try new makeup and manicure with the brands’ products. In a separate coffee zone, people could try their hand at latte art – drawing on foam – under the guidance of an experienced barista. For those, who have a sweet tooth, the center of attraction was a colorful candy bar in essence colors with delectable desserts decorated with edible lipsticks and nail polishes.
The renewed collections were presented to guests by the PR manager of cosnova GmbH Katarina Steier, who came to Moscow from Germany specifically for that, and a well-known makeup artist and beauty blogger Sergey Ostrikov.