On July 5 and 6, 2016, two of Miele’s retail outlets opened in Moscow and Yekaterinburg. iMARS colleagues provided communication support for two events simultaneously: the team was responsible for inviting journalists and celebrities in both Moscow and Yekaterinburg, as well as organizing personal interviews with the business owners – Marcus Miele and Reinhard Zinkann.

The Moscow opening comprised of over 70 journalists and bloggers, and a multitude Russian celebrities including Igor Vernik, Vyacheslav Manucharov, Timur Solovyov, Dmitriy Dibrov with his wife, Marina Mogilevskaya, Larisa Verbitskaya and many others.

The opening of the Miele Center in Yekaterinburg gathered 100% of the registered journalists and the best media people of the year.