Cases / pr
PR support of NUTRILITE™ Health Miles charity mini marathon
On July 1, 2012, in St. Petersburg’s Palace Square, a charity mini marathon NUTRILITE™ Health Miles took place in conjunction with the ERGO White Nights International Marathon. The iMARS team provided extensive coverage of the event in St. Petersburg’s media and drew attention to Amway as a company promoting a healthy lifestyle.
A branded press tent was set up in the Palace Square specifically for work with press representatives. In it, guests could receive press kits with information about the mini marathon, drink coffee, relax and grab a bite to eat. As an additional healthy bonus for the journalists, the Agency invited a professional nutritionist, who offered everyone to test the body’s need for vitamins and receive valuable recommendations.
A branded press tent was set up in the Palace Square specifically for work with press representatives. In it, guests could receive press kits with information about the mini marathon, drink coffee, relax and grab a bite to eat. As an additional healthy bonus for the journalists, the Agency invited a professional nutritionist, who offered everyone to test the body’s need for vitamins and receive valuable recommendations.