In 2014, iMARS took part in implementing a program aimed at a social adaptation of a complex development and improvement project for the territory of Ilyinskoe-Usovo suggested by Morton Group. Within the program, the agency organized effective interaction with the Administration of Krasnogorsk District and Ilyinskoe Rural Unit, raised public awareness and informed Ilyinskoe residents about the real content of the project, including social infrastructure and transport development, and the creation of workplaces. Another task of no less importance was to organize timely media responses to opponents’ negative messages in the media and social networks.