For five years, iMARS provided promotional support of a human resource campaign for the Tikhvin Freight Car Building Plant. For the purpose of enrolling specialists, TVSZ colleagues organized job fairs in 50 industrial regions across the country, where consultants questioned future employees and explained the essence of field work. iMARS was responsible for providing high attendance of regional job fairs by potential employees. Within the communication campaign, the agency initiated information materials and placed direct advertising through highest-rated communication channels: TV, FM radio, outdoor, regional mass newspapers, transit advertising and city portals.