iMARS has developed and uploaded a series of provocative animated videos “Brain Cannot Be Bought”
The project was intended and implemented in the interests of CSPC (Central Suburban Passenger Company) as some anti-advertisement for social events that the company faces in its work. The first two episodes of the cartoon were devoted to the main problems of suburban trains – train hoppers and vandals – have been viewed by more than one million people already. The animations triggered a lively discussion online and in social networks. To be continued.
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