Considering the Company’s tasks in image positioning, iMARS suggested the following promotion strategy for social networks: besides the traditional corporate group and newsfeed, a separate community devoted to traveling by train should be created – “It Is Better by Train,” The branded community soon became popular, gained a considerable number of followers, and became an in-demand and popular broadcasting platform, among other things, for the Company’s news and corporate content. iMARS delivered a turn-key ready project including the contents, feedback, interactive contests and attracting users to the group.