On November 24, 2016, iMARS held the What? Where? When? intellectual game for automobile journalists to mark the anniversary of the Ulyanovsk Automobile Plant. An exciting team game with interesting questions about key historical facts, achievements and memorable events in the life of the enterprise and its workers, a lot of music, communication, and a gala buffet were organized by iMARS to commemorate the 75th anniversary of the Ulyanovsk Automobile Plant.