iMARS developed a communication strategy and creative concept for the advertising campaign of 2017 supporting the launch of double-decker trains on the carrier’s lines. The concept includes developing the slogan and sublines, adapting the concept for online, train and outdoor advertising. The agency prepared scripts for radio advertisement and game commercials.

Aeroexpress is one of the leading operators dealing with intermodal and suburban passenger transportation and providing rail connections between the capital and the airports of the Moscow area (Vnukovo, Domodedovo, and Sheremetyevo).